Lead types & quality
Every lead is a real consumer who asked for a quote — generated by our own campaigns, verified, and delivered exclusively to one agent.
Auto leads
Drivers actively comparing coverage. Strong intent signals: current carrier, renewal window, vehicle count.
- Filters: zip/state, vehicle count, currently insured
- Best for: bundling conversations, monoline auto growth
Home leads
Homeowners and buyers requesting property quotes — including new-purchase leads with closing dates.
- Filters: ownership status, property type, new purchase
- Best for: high-premium policies and auto bundles
Life leads
Consumers requesting term and whole life quotes, with age band and desired coverage captured up front.
- Filters: age band, coverage amount, smoker status
- Best for: producers who work a structured follow-up cadence
Health leads
Individuals and families shopping plans, with household size and enrollment timing included.
- Filters: household size, enrollment window, state
- Best for: agents licensed across multiple states
Where our leads come from
Consumer-initiated
Every lead starts with a consumer filling out a quote request on a Flolead-owned property. No co-registration, no data brokers, no aged lists.
Verified before delivery
Phone and email validation runs on every submission. Duplicates and known fraud patterns are filtered out before a lead ever reaches you.
Exclusive & disputable
One lead, one agent. If contact info is bad or intent is misrepresented, dispute it within 48 hours from your dashboard for credit.
Pay per lead. No contracts.
Pricing varies by line, geography, and filters. You fund a prepaid balance and only pay for delivered leads — pause any time. We share exact per-lead pricing for your territory during the application review.
Lead cost reflects real competition in your zip codes. Publishing one national price would mean overcharging rural agents and underpricing metro ones. Your application tells us your territory — we respond with your actual numbers.
Apply and get your territory pricing
Two-minute application. Decision within two business days.
Apply for access